Vileda Adds ‘POW’er With New Superhero Digital Campaign

by: Niall McKinney on 03 May 2016

"With all the hype around the new Batman v Superman film, we thought it would be fun to add a little superhuman excitement to our campaign and give our customers the chance to be a caped crusader and banish bacteria from their own home"

In the wake of the new Batman v Superman film, Vileda, famous for its expertise in home cleaning, has enlisted the help of a team of superheroes to commence a new digital campaign that aims to educate consumers about its innovative electrical range.

The digital campaign has been developed by INK Digital and MCG PR , which was launched last week (25th April), will demonstrate the power of Vileda’s electrical range by encouraging customers to become part of a Grime Fighting Superhero Team by using one of four secret weapons. The campaign will run across Vileda’s webshop and social media channels, as well as a dedicated landing page and is designed to educate consumers about the electrical range and drive sales.

The electrical range, which launched last year, includes the innovative cordless 100˚C Hot Spray Mop (RRP £59.99) which removes 99.9% of bacteria; the lightweight Steam Mop (RRP £89.99); a Windomatic window vacuum (RRP £49.99) to make cleaning windows and mirrors easier and a next generation Cleaning Robot (RRP £149.99).

Lindsey Taylor, Shopper Product Manager for Vileda commented: “With all the hype around the new Batman v Superman film, we thought it would be fun to add a little superhuman excitement to our campaign and give our customers the chance to be a caped crusader and banish bacteria from their own home."

“Since launching last year, we’ve seen strong sales and great customer feedback about the new electricals range. However, there is a job still to be done to educate consumers about the quality and innovation of the products and this latest campaign is a fun and engaging way to deliver real results and help drive consumer demand."