A while back, now-former Pixar storyboard artist Emma Coats tweeted a series of pearls of narrative wisdom she had gleaned from working at the studio. This list of 22 rules of storytelling was widely embraced as it was applicable to any writer or anyone who was in the business of communicating (which is pretty much everyone, including software developers). And much of its advice (e.g. “You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be very different”) is still as applicable as ever.
Thanks to the efforts of one fan, though, the rules may now become even more eminently shareable.
Last week, Dino Ignacio, a UX Director at a subsidiary of Electronic Arts, created a series of image macros of the 22 rules, posting them to Imgur. Now, those rules that helped make Pixar synonymous with quality storytelling (we’re pretending Cars 2 never happened) are broken into meme-like chunks, free to spread around the Internet. Each of the rules is illustrated with a corresponding scene from a Pixar movie, making for what look like motivational posters for making timeless entertainment.
As part of Ogilvy Do thought leader series