Live-stream giving birth - Samsung's latest virtual reality move

by: Lucinda Southern on 23 March 2015

The company's LifeLIVE campaign aims to bring people closer together through virtual reality

The virtual reality market is becoming a more crowded and fertile one, with start-ups and brands alike emerging to take advantage of it.

At one end end of the spectrum, in Australia Samsung is using its Galaxy VR to stream an mother giving birth, her husband 4,000 km away with the headset.

Working with production company, Rapid VR, Samsung Australia and Leo Burnett Australia live-streamed the birth of Alison Larke’s third son, the 360 degree footage allowed Jason Larke, an electrical contractor working in a remote part of Queensland, to witness the birth this February.

Arno Lenior, Chief Marketing Officer – Samsung Electronics Australia, said: “The Samsung Gear VR technology is exciting, but what we are even more proud of are the amazing, emotion-charged experiences made possible by eliminating physical and geographic barriers and delivering new ways to experience immersive content.

Although, Louis Deane, co-founder of Visr VR, a virtual reality hardware company that is bringing virtual reality headsets to a lower price point, understands that not all brands have fully thought out VR strategies.

“There are a lot of companies that have VR products that they have been building ready for the VR market, but they don’t have a pipeline, they don’t know how to get it into the hands of their consumers,” he says.

Visr VR is pitching at an event in London, Pitch@Palace, in front of the Duke of York that which will sees 42 other entrepreneurs in the creative technology industry vie for the public’s vote to win the People’s Choice Award.

While many VR headsets are around the £300 price-mark, Visr VR is looking to ship them for as little as £15. With more content available in this format, consumers wanting to get their hands on headsets will be a lucrative market.