Krux Doubles Revenue in 2015, Extending Market Leadership Position

by: Navjot Singh on 09 January 2016

Company sees widespread adoption of its data platform among major marketers

"In 2015, Krux revenues doubled, powered in large part by the success seen within the marketer segment, the source of roughly 60% of the company’s revenue growth."

On January 7, Krux, the industry leading data management platform, released a summary of its 2015 performance, highlighting a doubling of revenue year over year, a rapidly expanding client roster, and widespread adoption of its technology among leading consumer marketers. The significance of this continued market penetration was underscored as independent analyst research recognised its market leadership position in the data management space.

“2015 has been a watershed year for Krux and a year of co-innovation with our clients, helping enterprises of all kinds develop new ways to put people data to work,” stated Tom Chavez, co-founder and CEO of Krux. “It’s an honour to be trusted by so many leading enterprises to power their breakthrough consumer engagement strategies. Now extending well beyond its DMP roots, Krux interacts with nearly 3 billion devices and browsers each month, operating at the centre of a no limits intelligent marketing and media cloud.”

In 2015, Krux revenues doubled, powered in large part by the success seen within the marketer segment, the source of roughly 60% of the company’s revenue growth. The company’s client roster expanded dramatically as well, with more than 200% growth in marketer clients alone. More than 170 marketers, agencies, and media companies now rely on the Krux platform, with new client additions including companies such as ConAgra, Mondelez, JetBlue, PSA Peugeot Citroën, CarMax, Pandora, Keurig and Omnicom Media Group, among others. 

“The Krux platform and its solutions team are proving instrumental in enabling our data strategy, and helping us deliver richer, more relevant consumer brand experiences,” stated Fernando Arriola, vice president, media and integration at ConAgra Foods. “This continued success only serves to validate our decision to adopt Krux’s technology platform, and we applaud Krux for its long-term vision and continued leadership in the data management sector.”

In November, Krux was recognised as an industry leader in The Forrester Wave™ Data Management Platforms, Q4 2015 report, ranked highest in platform strategy relative to its peers, and singled out for its agility and innovation. In addition, in early January 2016 Krux was named a Visionary in the Gartner Magic Quadrant report for Marketing Hubs report positioned highest on the ability to execute axis.

As the Forrester report states, “Krux continues to forge its own path… with a far-reaching vision for highly customised person-based intelligence that will inform marketing decisions and much more in the future. It sees customer data management as the intelligence engine driving business decisions beyond marketing and across the whole enterprise, including commerce and content, with always-on services that parse the flood of data and connect it to the events, places and devices where it’s needed.”

In the course of the year, Krux also expanded its geographic footprint and made significant additions to its leadership team. Krux recently opened two new offices in Paris and Hamburg, now operating 10 offices across five continents. It has invested in its team as well, most notably with the addition of Jon Suarez-Davis, who joined Krux as chief marketing and strategy officer in June. Prior to Krux, Mr. Suarez-Davis was vice president, global media and digital strategy at the Kellogg Company. Most recently, Krux named Xavier Y. Zang as vice president, solutions and growth. Mr. Zang is joining Krux to help scale market-facing operations as the company’s aggressive expansion continues. Mr. Zang comes to this role drawing on decades of professional services and technology experience with companies such as McKinsey, Microsoft, Rapt, Zip Realty, and Viant.

“Krux’s mission is to put people data to work for the world’s greatest brands,” said Jon Suarez-Davis, chief marketing and strategy officer at Krux. “Our continued success reflects the growing appetite among marketers and media companies to implement intelligent data management solutions that enhance the value of brand engagements across every touch point throughout the path-to-purchase, and ultimately, drive business growth.”