Marketing

Three Ways How You Can Invoke Brand Loyalty Rather Than Familiarity

2 months ago Joseph Wilson 0
When you have a business or a brand that you’re taking care of it is important that you understand the difference between brand ‘loyalty’ versus brand familiarity. Brand familiarity is the concept when a consumer knows you exist but otherwise does not particularly care to patronize your business. Brand loyalty is the concept when you Read More

What’s In Store for You When You Don’t Have Programmatic Advertising?

7 months ago Joseph Wilson 0
In the land of advertising, there are a lot of options to pursue. One of these options would be programmatic advertising. So what happens if you don’t partake of it? For those who aren’t familiar with the concept, let us break it down for you. Programmatic advertising is pretty much that act of purchasing advertising Read More