Amazon’s Dash & smart whisky bottles make for more seamless buying

by: Lucinda Southern on 02 April 2015

Amazon’s Dash button and Johnnie Walker’s smart bottle point to more exciting and useful frictionless future

Amazon is making more moves toward the Internet of Things with the trail launch of its Dash button.

As shown in the above video, the button, which is only available to Amazon Prime members by invitation, is self-adhesive so can be placed where it’s most convenient.

Users can then choose exactly which product they want to link up to their button through the Amazon app on their smartphone, so pressing the button will automatically order the item and ship it to be ‘quickly’ – according to Amazon - delivered.

Amazon also says that Dash only responds to your first button press until your order is delivered, so no bulk buys. And the order can be cancelled by going into the smartphone app.

The company has called out to innovators and makers to use the Dash open API and integrate it into their own products or services, where some intriguing uses of the button will likely emerge.

This is a concept that has been seen some time back with Evian and pizza fridge magnets too.

Elsewhere we’re seeing advancements in the Internet of Things through earl-developer company Evrythng, who has been trailing smart Johnnie Walker whisky bottles at Mobile World Congress. Through partnerships with Thinfilm, Evrythng is printing electronics, meaning its smart products are able to tell at what stage the shopper is in their customer journey. For exmaple it can recognise when the bottle has been opened and then trigger the sending of more relevant content and messaging. From here it is easy to see how this will soon develop to be programmed to recognise when the product has run out, and so automatically update online shopping carts.

With developments within the Internet of Things space progressing into more applicable areas, it’s worth remembering that, as our current infrastructure stands in the UK anyway, the support for bringing all these products online just isn’t there yet, and greater investment is needed in order for a more frictionless future to come to fruition.