Three Ways How You Can Invoke Brand Loyalty Rather Than Familiarity

1 week ago Joseph Wilson 0
When you have a business or a brand that you’re taking care of it is important that you understand the difference between brand ‘loyalty’ versus brand familiarity. Brand familiarity is the concept when a consumer knows you exist but otherwise does not particularly care to patronize your business. Brand loyalty is the concept when you Read More

Advertisers Want In: Why Netflix Refuses to Budge and Viewers Love It

2 months ago Joseph Wilson 0
Once upon a time, it truly seemed that rental videos would always be a part of everyone’s lives. When Netflix—and online streaming—came about, it completely revolutionized the way people watched TV shows and Movies. As something that was suddenly patronized by millions of people the world over, it was only natural that business, brands, and Read More

Got the Tinker Bite? A Few Things You Can Learn from Cinder

3 months ago Joseph Wilson 0
The very first Cannes Lions Innovation Grand Prix Winner introduced something pretty special for the encoders of the world. It’s been a while since then but there are still a lot of things that new innovators can learn from Cinder. For those who aren’t familiar with Cinder, let us clarify a few things. Cinder is Read More

Slogging Through Ad Data: How Not to Lose Your Sanity

4 months ago Joseph Wilson 0
The current state of advertising requires a lot of data analysis. In certain days, this data can seem quite daunting. After all, in order to maximize marketing campaigns the data needs to be understood comprehensively. This means that it can be rather draining to have to slog through extensive data in order to really utilize Read More

Into Innovation: Why You Should Be Part of the Maker Movement

4 months ago Joseph Wilson 0
There are those among us that are truly driven to create thing with our bare hands. When you think about it, the biggest innovations of our time were once someone’s daydream or ambition. Inventors have the power to effectively affect change in the way people live their lives so it is often important that they Read More

What’s In Store for You When You Don’t Have Programmatic Advertising?

5 months ago Joseph Wilson 0
In the land of advertising, there are a lot of options to pursue. One of these options would be programmatic advertising. So what happens if you don’t partake of it? For those who aren’t familiar with the concept, let us break it down for you. Programmatic advertising is pretty much that act of purchasing advertising Read More

Advertising Seeds: Why Engaged Customers Make the Best Customers

5 months ago Joseph Wilson 0
In the land of business, it is good to have customers who are aware of your existence. This, however, does not always equate to profit. So what sort of customers is the best kind? The answer is quite simple. The customers that are often, if not always, engaged with your brand make the best customers. Read More